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Rebranding of logi-Cloud SaaS WMS

Introducing logi-Cloud New Brand Identity

We are pleased to announce the launch of the new logo as part of the ongoing evolution of logi-Cloud SaaS WMS. Our professional image has grown and evolved over the last 12 years, and now it is time for a change. We have refreshed our logo to reflect who we are today and to symbolize our future. 

As you may know, we revamped www.logi-Cloud.com in last August in order to present ourselves better and create a clearer picture of our position. As a start of our rebranding project, we received positive feedback from colleagues, clients and partners, which gave us large confidence and proved that we are on the right track.

To align with our new positioning of “Simplifying Warehouse Operations Professionally”, we chose a modern way to convey our mission and vision, while retaining our longstanding reputation. logi-Cloud is originated from the words “Logistics” and “Cloud” (SaaS). “Cloud” serves as an essential element of logi-Cloud, we made use of 3 overlapped circles to visualize it, and to represent the close connection between clients, partners and us. Besides, the centre space symbolizes the infinite possibilities of various platform integration and the open API technology. We chose a new presenting way for the brand name which meant to improve the readability and identically of the full name of logi-Cloud, with a trendy font style to reflect our flexibility and creativity, green and blue to represent our dynamic and energetic company culture.

We hope you like this new look and feel for logi-Cloud!